Health – Made in Germany export initiative convenes for annual meeting
Through the Health – Made in Germany export initiative the Federal Ministry for Economic Affairs and Energy (BMWi) helps the German healthcare industry develop foreign markets. The initiative is celebrating its 10th anniversary this year. At its annual meeting on 17 June, the office and representatives from the associations involved in the export initiative looked back at the achievements of the past year. The pandemic made it impossible to offer many of the usual face-to-face formats. Nevertheless, it was possible to provide companies with important information on foreign markets, for example through the online “Meet the Expert” service for the Asian market. During the annual meeting, representatives from the IGES and WifOR Institutes presented the study “Export Potential of German Health Products in the EU”, which analyses this potential based on interviews with companies and industry associations. BIO Deutschland has been an active member of the Medical Biotechnology Working Group since the export initiative was founded.