Second Webinar by BIO Deutschland’s Working Group on Communication and Public Relations

BIO Deutschland’s Working Group on Communication and Public Relations held the second webinar in its Know-how Exchange series at the beginning of July. The one-hour event, in which around 20 people participated, was a continuation of the webinar on online PR that took place on 14 April 2011. The focus was on search engine optimisation for press releases and websites. Using texts submitted by members of the working group as examples, various “tricks” were explained on how a press release can be formulated so that it is easily found in the internet. The agenda also included an analysis of websites and concrete suggestions for improvement. The webinar was rounded off by reports from members of the working group on their experiences of optimising press texts and homepages.

BIO Deutschland members are welcome to request the webinar presentation from the association’s office.

The working group’s next meeting is scheduled to take place at the end of October/beginning of November during BIO-Europe in Dusseldorf. The next webinar will be held on 20 October. The topic will be PR and Social Media (Twitter, Facebook & Co.)