November 2011

Social Media Webinar Organised by the Working Group on Communication and Public Relations

On 20 October, BIO Deutschland’s Working Group on Communication and Public Relations held its third webinar in the Sharing Knowledge series. The latest webinar dealt with the topic of social media, including Twitter, Facebook and Xing.

During the two-part webinar, Sabine Duntze (B3C Group) answered the following questions: Who should use social media? What can one say on social media and to whom may one say it? Which social media can be useful for biotech companies? During the second part, Claudia Gutjahr-Löser (MorphoSys), Angela Wäsche (Norgenta) and Pablo Serrano (BIO Deutschland) spoke about their experiences with various social media.

BIO Deutschland members are welcome to request a copy of the speakers’ presentations from the association’s office.

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